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VALUE-BASED STAKEHOLDER REPORTING —

Your marketing team is doing great work. Now make sure your stakeholders understand the value.

CONTACT US
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VALUE-BASED STAKEHOLDER REPORTING

More than 50% of marketing leaders struggle to effectively communicate and demonstrate value to stakeholders in terms of business metrics.

And when the value is communicated, it’s typically just the direct value, not the full value, resulting in value leakage.

If you feel like the management only gives you 15 minutes a quarter, and that time is spent explaining campaigns and tactics, you don’t have a data problem. You have a communication mechanism problem.

Even if your marketing is perfect, the value is lost if you don’t have a mechanism to link successes to the final business results that the stakeholders can actually understand.

From reporting to value storytelling and stakeholder trust —

What is the value-based stakeholder reporting about?

This engagement is about communicating the value of marketing and building stakeholders' trust in it. We help you identify your marketing’s total value, quantify it, and make sure your stakeholders understand it.

Using the Mavenfirst IMPACT™ model, we help you recognize which stakeholders need to understand your value and determine the communication approach and rhythm. Then, we help you tailor your reports and presentations, so your message supports your goals.

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Is this for you?

If some of these feel like your situation, this is for you:

You are confident that your team's work is valuable, but feel stakeholders do not recognise or see its value.

You feel like marketing is seen only as campaigns, and it’s hard to communicate the full impact effectively.

It feels too easy for the business to cut your budget because the assumption is that it can be done without major effects on the business.

You want to build deeper C-level trust and show that marketing is critical to the company's success.

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Why do I need this?

You need this when you want to deepen the management team's trust in the value of marketing, especially when you believe that the work being done is good, but its value is not being recognized or understood.

If you are worried that a huge part of your impact is being ignored, or if you need to defend your next investment, you need a way to communicate the full impact and value – then, this is just for you.

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Benefits

Stakeholders' confidence rating will increase when they understand the value of marketing and trust its ability to bring value to the business.

Better conversations at the right level with management, as they understand the mechanisms of how marketing affects the business.

Team understands the full value of their work, making it easier for them to focus on outcomes rather than just tasks.

pattern-circle pattern-dot Communicating total marketing value grew by 55%
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OPAS

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OPAS

Account based -markkinoinnin aloittaminen

Pohditko, miten lähteä liikkeelle strategisen ABM:n toteuttamisessa? Materiaalimme opastaa sinut vaihe vaihteelta onnistuneen account based -markkinoinnin suunnitelman rakentamiseen. Luo suunnitelma, joka sitouttaa myös myynnin ABM:n toteuttamiseen!

LATAA OPAS

What happens next —

Kick-off

We start by looking at your current materials and identifying gaps in communicating your total value. 

We walk through the Mavenfirst IMPACT™ model and recognize the areas to put most emphasis on.

Phase 1. Value discovery

We identify and quantify the total value of your marketing: both direct and indirect value (process value, performance value).

Phase 2. The value mechanism

At this stage, we establish mechanisms for communicating value, with stakeholder mapping as a key tool.

This involves identifying the most important stakeholders and determining the right channels for communicating with them.

As a result, you’ll identify the most important stakeholders to whom the value should be communicated and have a new model for how and where to communicate it.

Phase 3: Communication

We coach and support you in putting the new mechanism into practice.

We always tailor our approach to your situation and what’s needed to effectively communicate the value to the mapped stakeholders.

Typically, we support you in updating your reports and presentations to focus on communicating value by using proof points, modifying agendas, coaching you on rehearsals, and identifying the right places and channels to demonstrate that value.

As a result, you can effectively communicate the value to the key stakeholders.



FAQ —

Not in most cases. Most communication problems are about alignment, not data granularity. If you are doing good marketing, we can find a way to communicate its value.

100%. If your marketing is good, its value is communicable. If the value isn't there, we'll find that out too.

If your marketing role and goals are already clear, we can jump straight into this. But if you’re still figuring out what would be a clear ambition for where you are taking the function, you should start with the Business Plan.

You can get in touch with us, and we will help you define the right steps for you.

FIND OUT MORE

IMPACT model by Mavenfirst

FIND OUT MORE

To help you communicate the value that builds trust, we have developed the Mavenfirst IMPACT model™

We developed the IMPACT model™ to help you stop trying to prove marketing and start building trust.

It’s a practical way to change the conversation from what you are doing to what the business is actually achieving.

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Kumppaninne markkinoinnin kehitysprojekteissa

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

Kumppaninne markkinoinnin kehitysprojekteissa

 

Olemme erikoistuneet markkinointiin complex sale -ympäristössä, jossa  myyntiprosessit ovat pitkiä ja monivaiheisia. Tuomme tueksesi pitkän kokemuksemme  complex sale -ympäristön markkinoinnista sekä uusimman tutkimustiedon ja testatut toimintamallit. 

Yhdessä kartoittamalla löydämme markkinoinnin tärkeimmät kehityskohteet joiden ratkaisemisessa autamme tilanteeseen sopivalla tavalla. Olemme kumppaninne markkinoinnin kehitysprojekteissa tai pidemmissä yhteistöissä. Roolimme vaihtelee tarpeenne mukaan advisory-kumppanuudesta projektipäällikkö-palveluun. Tärkeintä meille on, että markkinointi tuo yrityksellenne arvoa ja kaupallisia tuloksia.

 

 

Let’s make your total marketing value visible

Typically, our clients see a significant shift in C-level confidence within the first 90 days. We provide the frameworks; you take the credit.

Contact us, and let’s have a call.