Get the clarity you need to move from an "internal agency" to a trusted business partner

What is it about

This workshop is designed to help you identify your current marketing role in the organization, how marketing is perceived by stakeholders, and what needs to change to achieve a stronger marketing function.

We’ll help you see the forest for the trees, clarify your own thoughts, and challenge you to look at the marketing from angles you wouldn’t normally look.

Often, the biggest value isn't in our answers to your questions, but in the questions we ask you to help sharpen your own thinking.

As a result, you will know exactly what you need to focus on as a leader to build a stronger business partner role for your department.

For whom is this for

This is for you who know there's potential for marketing to be much more and benefit the business, but maybe you haven't had the time to look at the big picture and decide what to do now.

You may also not have a suitable sparring partner, as you can't discuss everything with your team, and management doesn't understand marketing well enough.

And maybe you have attended our webinars, listened to us, and thought it sounded reasonable, but you’re not ready for a full engagement. Then, this is useful for seeing what it would be like to work in a do-it-with-us consulting-type setting.

Why do I need this

You need this if you know the current situation of marketing – how it’s valued, its role, and its importance in business – isn't where it should be, but your ideas for improvement don't feel like a cohesive plan yet.

You also want to know what it would take for marketing to play a stronger role and what would be required.

And maybe you wonder what kind of collaboration it would be with us – then, you definitely need this.

Benefits

You’ll see the entire function from a new, holistic perspective, like a helicopter view, with an expert sparring partner focused on these topics.

You’ll get clarity on what needs to be done to get that business partner role for your marketing.

You’ll have deep-work time to work on marketing instead of in marketing.

What our clients say

NPS 5/5

"You know your stuff. I would never have moved forward this quickly or with this much clarity on my own. I wondered if a workshop was worth the money, but it absolutely was. I should have invested in this earlier."