Change the narrative from asking for a budget to selling an investment

What is this engagement about

This is management-level planning in marketing where we help you look at a 1-3 year horizon to show what marketing can actually deliver for the business – and what resources and budget it will need to get there.

We use our four value levers (pricing power, competitive advantage, commercial efficiency, and operational/leadership excellence) to focus on where marketing can have a significant impact on your company.

Who is this for

This works best when your marketing is working well, but you see that you still have a lot of potential that needs to be identified, discovered, or brought into concrete form.

It also works when you want to identify new ways to make a great business impact, or to get the management team aligned on a long-term plan and streamline collaboration at the right level.

Why do I need this

You need this when you want to build a shared understanding with the management team of how marketing would look as an investment.

Or you want to prepare yourself so that you have the information, even if you’re not yet presenting it to the executive team. For example, before annual planning, so you can evaluate future projects based on their potential.

Core benefits

The biggest benefit is a shift in narrative: marketing is viewed as more than just an expense.

Move from a support function to a core business partner and ensure that marketing is part of doing business.

Achieve alignment within the executive team over the medium term. It also brings consistency to annual planning.

Proactively develop your team’s capabilities.