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This newsletter is for you: B2B Marketing Executives in complex industries who must prove value and manage high-performing teams

You get focused insights and original thinking designed to help you build a valuable marketing function toward a more strategic role in your organization.

You get low-volume, high-impact content. You receive emails only when there is a new perspective or a sharp finding (typically 1–2 times per month).

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This newsletter is for you: CMOs operating in complex B2B industries who must prove value and manage high-performing teams.

You receive focused insights and original thinking designed to help you build a valuable marketing function toward a more strategic role in your organization.

We don't spam – you'll get emails only when there is a new perspective or a sharp finding (typically 1–2 times per month).

 

 

Explore more —

podcast —

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Delfin Vassallo from Georg Fischer | How I lead my marketing department: where planning is important, plans less so, and where B2B doesn't mean boring 2 boring

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Executive Roundtable events in Helsinki, Stockholm, and Copenhagen

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eBook —

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Executive guide: What would a more strategic role for your marketing function look like?

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podcast —

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Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at Valtra

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Strengthening your role as a marketing director in the management team

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podcast —

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Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

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Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with Andrea

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