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Sign up for our upcoming webinars and access the on-demand materials

Our webinars and materials are curated specifically for CMOs and marketing directors who demand logic over hype. You'll get concrete advice and frameworks you need to lead a marketing function that the C-suite trusts.

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Register to upcoming webinars —

webinar —

Role of marketing highlight-pattern

Webinar: From support function to business partner: how to redefine marketing’s role to match business needs

Register now —

Watch anytime —

webinar —

Main findings from over 40 assessments highlight-pattern

Main findings from 40+ Assessments & how these should define your 2026 plan

Watch now —

online event —

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Building alignment in yearly planning — it's time to review your marketing strategy

Watch now —

online event —

Mavenfirst consultant highlight-pattern

Lead your marketing function with clarity and accountability, not just tactics

Watch now —

online event —

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The big marketing organization debate — What shapes the way you should organize marketing?

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online event —

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Why every marketing function needs a vision for the future?

Watch the recording —

online event —

Mavenfirst's team highlight-pattern

Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries

Watch the recording —

online event —

Mavenfirst's team highlight-pattern

How senior marketing executives can improve value communication – and empower their teams to do the same

Watch the recording —

Check also these insights —

article —

Letter to CMOs in complex B2B vol 2 Time management highlight-pattern

Working on marketing, not in marketing (time tracking template included) | Letter to CMOs in complex B2B vol 2, 2026

Read more —

article —

Letter to CMOs in complex B2B vol 1 highlight-pattern

Letter to CMOs in complex B2B vol 1, 2026: Change and uncertainty

Read more —

podcast —

Asbjørn Severin from Danelec highlight-pattern

Asbjørn Severin from Danelec | How I lead my marketing function towards commercial growth to unlock its full potential

Listen now on Spotify —

podcast —

Episode-Matti-Tiitinen-Valtra 500x500 highlight-pattern

Matti Tiitinen from Valtra | How I lead my farmer-focused marketing and sales team at Valtra

Listen now on Spotify —

podcast —

Episode-Viktor-Wallstrom-Saab 500x500 highlight-pattern

Viktor Wallström from Saab | Why you shouldn’t make your CEO the crisis manager

Listen now on Spotify —

podcast —

Episode-Andrea-Alter-Workday 500x500 highlight-pattern

Andrea Alter from Workday | How do you empower your team to embrace challenges and learn from mistakes? Discussion with Andrea

Listen now on Spotify —

podcast —

Episode with Pia Posio highlight-pattern

Pia Posio from Glaston Corporation | A Marketing Director's perspective on change

Listen now on Spotify —

podcast —

Episode with Sirpa Ikola highlight-pattern

Sirpa Ikola from Schneider Electric | Sales and marketing as a spectrum of one – insights from an experienced former VP of Marketing and current business leader

Listen now on Spotify —
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SMALL-GROUP ROUNDTABLES FOR CMOS

Mavenfirst Executive Roundtable

SMALL-GROUP ROUNDTABLES FOR CMOS

Executive Roundtable

The Executive Roundtable is a series of roundtable discussions born in 2022 out of the need for marketing leaders to share experiences and lessons learned from transforming marketing from a cost center to a profit center in a complex B2B.

We organize events every quarter in Helsinki, Stockholm, and Copenhagen.

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This newsletter is for you: CMOs operating in complex B2B industries who must prove value and manage high-performing teams.

You receive focused insights and original thinking designed to help you build a valuable marketing function toward a more strategic role in your organization.

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