Insights – Explore our thoughts
Stay ahead with Mavenfirst's bi-weekly insights for senior marketing executives. Be the first to access industry-leading perspectives, expert insights, and leadership strategies designed to help you gain more strategic role for marketing.
LISTEN NOW
LISTEN NOW
Podcast: Morning Brew for Marketing Executives
Welcome to the podcast, where senior B2B marketing leaders from globally recognized brands in complex industries share their stories and experiences of what it’s like to be a marketing leader.
In the first season, we feature guests from Sandvik, Trimble, Atlas Copco, Glaston Corporation, and Schneider Electric – and there are more episodes coming before Summer break!
Why is cost of inaction often a better way to prove marketing impact than ROI and 9 other insights from the Executive Roundtable Stockholm
Read the article —
How can marketing leaders create accountability within their marketing department?
Read the article —
Balancing act between benefits and fears of strict processes in marketing
Read the article —
Strengthening your role as a marketing director in the management team
Read the article —
How we helped our IT professional services provider to improve marketing value communication
Read the insight case article —
How to thrive in a management team? Key takeaways from the first Executive Roundtable of 2025
Read the article —
A new campaign planning process and playbooks driving success across multiregional marketing teams
Read the insight case article —
How should marketing executives lead AI change? Three key perspectives to note
Read the article —
Focus on these three key elements to take your marketing strategy to the big league
Read the article —
Cracking the code of communicating total marketing value: why indirect value is the key
Read the article —
Marketing Executive, you don’t need to master AI. But you must lead it.
Read the article —
Zero-based budgeting and planning for CMOs: Key insights from September’s Executive Roundtable event
Read the article
How to make sure your marketing organization is on the journey towards profit center?
Read the article
Why is communicating the total marketing value of marketing so difficult?
Read the article
State of ABM and key takeaways for marketers for 2024 and beyond
Read the article
Building a world-class marketing team: six concrete operating models
Read the article
How Does Marketing Impact the Lead-to-Revenue Process?
Download the whitepaperWebinars and online events —
online event —
Building alignment in yearly planning – it's time to review your marketing strategy
Watch now —
online event —
A typical customer journey: How do we help senior marketing executives transform their +20 person marketing department
Register now —
online event —
Lead your marketing function with clarity and accountability, not just tactics
Watch now —
online event —
The big marketing organization debate – What shapes the way you should organize marketing?
Watch now —
online event —
Year in review: Key insights, learnings and predictions for senior marketing executives in complex B2B industries
Watch now —
online event —
How senior marketing executives can improve value communication and empower their teams to do the same
Watch now —
STUDY
STUDY
B2B Buying Study 2023 (FIN)
Find out how B2B decision-makers are buying for over € 50,000 and what to focus on in marketing and sales. For the study, 70 business decision-makers from large Finnish companies with an annual turnover of more than €30 million were interviewed.
STUDY
STUDY
Study on marketing in the complex sales environment (FIN)
This report describes the role of marketing in companies operating in a complex sales environment. The aim of the study is to support marketing leaders working in complex sales environments by providing insights into the current state of marketing.
